[Day 2] Kickstarter Presentation by Clarissa Redwine

Clarissa Redwine from Kickstarter

Science and engagement, with Jacques Cousteau and Carl Sagan

in Kickstarter, communities are building and funding each other! contributions to projects in financial ways…

Details on how to run Kickstarter campaigns.
Did Balloon-less Water Balloon kit, and a Space Exploration Grivity Puzzle campaigns, herself…

Essence - how to bring creative projects to life!
1st ever campaign got 35 dollars…
‘drawing for dollars’

cute example (but even with typos)
esp important - asking the contributers to collaborate in making the project…

60% of pledges come from repeat backers
-these people have expectations already, that should be addressed in campaigns
Most projects get between 1000-10000, not the huge amounts…
30% of pledges from Kickstarter backers - so really 70% has to come from your existing community.

Making a project:
must create something to share with others
needs to be honest and clearly presented
Can’t fundraise for charities, or offer financial incentives.
Usually want to see some tie to Culture…

Foldscope (build on own community)
BeeScanning (cultural moments)
Community Microscopy kits
OpenBCI (biosensing for everyone)

show cool stuff that can be done with the stuff…
Some projects have no real product, but can just make a little thing (jewelry), doing tours of work space, project updates, to continue to energise your network afterwards…

All or nothing funding at Kickstarter!
tips for getting momentum (soft launches)
Funding goals - depends on needs and risk…
Kickstarter costs too…

Make sure to do outreach before, during and after all campaigns!

x.factory Violet next!

Julieta discussing topic sessions for funding and more coming up later.


Seeed, the IoT Hardware Enabler, is where she is from - community manager and builder
It is the Co behind X-factory.
It provides products to help to go from ideas to innovation…
lots of open source hardware projects already available on line
people sell their stuff through their company
projects are put together in hours,
then fusion to get assembly of things into prototypes in days,
then Agile manufacturing over weeks to get first small batches in weeks,
then Mass production over months…

This is their business, and it sounds very successful!
Analogy- prototype is like a journal, manufacturing is like a book…
They facilitate it all.

example also had kickstarter campaign
but logistics help, distributers, and Shenzhen sources can make a huge difference!

maker space founded in 2011 - proverb from name somehow 'when many people add wood into a fire, it shoots higher’
sparkles of innovation
50K visitors in one year!!
mass entrepreneurship!!!

communication/ contact enabling
(collabs also with microsoft, intel etc!)

but even large cos come to them:
how can we get our techs picked up by makers, and adopt new special hacks?
how can we find new talent?
how can we adopt this cool technology?
human resources:
how can we get training from you, to learn more and further…

Makers and Industries brought together at xfactory since March 2017 (about 120 workers now - staying a week or a month or…)
Build relations with Industry!

Also esp for real estate, and setting up 2 more for Smart Manufacturing and Ecological Technology foci.
Want to clean things up, up north in China (Hebei site starting now - project with sensors on taxis too)

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Adding one more reference to it: Goteo allows us to create projects that will accept not only money, but also skills and other sorts of resources.